In today’s economy of tight budgets, the word ‘free’ is extremely enticing. However, my experience has been ‘if it sounds too good to be true, it probably is.’ So, the question is: what does ‘free’ service actually cost you?
As outlined in Skyline’s Trade Show Tips, a free booth staffer who is uneffective, could be costing your company a lot more money than what you saved in not paying to send a more qualified staff member to the show.
So, what do you look for in good booth staff? Check out some of the suggestions offered by Susan Friedmann, CSP at TS2 2009:
- Choose a team who want to be there.
- Make it an honor.
- Involve them in the exhibiting process.
- Involve top management.
- Know what constitutes a good quality lead.
- Develop a script.
- Prepare a questioning strategy.
For more exhibiting tips from Susan Friedmann, CSP, visit www.thetradeshowcoach.com or follow Susan on Twitter: @tradeshowcoach.
ts2show
Shauna Peters
