Great Pick-up Lines

Recently, Paul & Partners, a direct marketing company, published some great direct marketing pick-up lines to help you “pick-up” your business. But direct mail pieces are not the only place for pick-up lines in business. Not only do you need to know what to say, but when the appropriate time to say it is. As outlined in Paul & Partners’ Blog Post, here are the best buisness pick-up lines:

1. Gift Certificate Enclosed
2. FREE Offer Inside
3. Open Immediately!
4. Call us Toll Free
5. New and Improved.
6. FREE Information

If these are the best business pick-up lines, then how could they be used for trade shows–an environment that obviously lends itslef to pick-up lines?

The question is really two-fold:

1. First, using one of the above-mentioned pick-up lines in direct mail marketing as a pre-show mailing or email is a great way to pick-up an attendee before the show even starts. By developing an offer that is specific to your exhibiting experience at the show, you have already piqued the attendee’s interest and put your company on their ‘must visit’ list.
2. Second, knowing that these offers are the most responded to and successful marketing campaigns in direct mail, you can capitalize on them when exhibiting at a trade show. Even if you didn’t send a pre-show offer, or the attendee walking past your booth did not receive it, you can still capture them with the offer of something of value in exchange for a few moments of their time.

Not sure how to go about engaging an attendee in conversation about your products and services? Why not try some of the recommended ‘great lines’ from the Trade Show Exhibitors Association (TSEA):

1. What’s important to you in the companies with whom you do business?
2. How would you do things differently?
3. How do you see the problem?
4. What end result would you like to see in…?
5. What are you trying to achieve in…?
6. What do you like best about…?
7. What do you like least about…?

So, what are your favorite exhibiting pick-up lines?