The International Center for Exhibitor and Event Marketing (ICEEM) just added this post provided by Joyce McKee to its blog. As the official conference and expo of The Center, TS2 would like to encourage you to respond to these questions about your use of social media on the show floor.
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Repost:
The buzz around Social Media continues and it is impacting the way exhibitors are creating their tactics for their participation at shows. Twitter is being used to draw traffic to the booth and announcing various meet-ups, etc. Facebook and LinkedIn are available to garner attention too.
IAEE has established a Social Media Task Force and it is being chaired by Mr. Social Media himself, Chris Brogan. I am on the Task Force and heading up a sub-group with Michelle Bruno on creating a White Paper. It is large task force and we all are attempting to ‘listen” to the various audiences surrounding an event.
Soooo, I want to use this blog to solicit feedback from you. I can funnel your comments and suggestions to the appropriate sub-group so that your voice is heard.
With that in mind, I have a few questions for you:
- How have you used social media at your last trade show? What did you do and was it effective?
- If you are considering using social media, what tools are you considering?
- What have you learned from your social media experiences and how has it improved your relationships with prospects and customers?
- Are they any “disasters” you would like to share so your fellow exhibitors can learn from you?
Please share your experiences with us!!
ts2show
Shauna Peters
